05 Jan E-Commerce Trends in 2018: Voice, Subscriptions, Personalization
The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year.
“You’re going to have a whole new frontier of commerce space driven through voice and brand recognition,” said Michael Levine, marketing vice president at Photon.
“It’s going to be a different type of playing field for these brands,” he told the E-Commerce Times. “Where it used to be more visual, it’s now going to be driven by voice.”
As smart speakers and speech recognition spread throughout living rooms in America, retailers will start adapting to the new technology and learning how to engage consumers with it.
“Brands will use these to create enhanced connections with consumers and augment their voice assistant offerings to deliver tailored, data-driven buying experiences,” said Bob Glazer, managing director of Acceleration Partners.
That will occur “especially as voice-enabled search becomes more accurate and user friendly,” he told the E-Commerce Times.
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