Analytics-Driven Fulfillment For The Food & Beverage Industry

Increase Sales, Fulfill with Confidence and Delight Your Customers


From protein bars and specialty drinks to steaks, the fulfillment requirements for the food & beverage industry are unique. Heavier packages and refrigeration make fulfillment a high percentage of the cost of goods sold (COGs). Delivery has to be fast and fresh. As a result, margins are thin. So, the question becomes, how can you maintain (or improve) margins as fulfillment costs rise?


With analytics-driven fulfillment, food & beverage companies gain immediate visibility into fulfillment metrics and turn data into fulfillment intelligence. The net result is more efficient fulfillment and happier customers. eCommerce company Urban Remedy and Krave Jerky did and you can too.


The Fulfillment Intelligence Cloud from GrandCanals provides you with the capabilities you need for Analytics-Driven Fulfillment. Delight your customers by offering them faster shipping and date-certain shipping options in the shopping cart. Protect your slim margins by choosing the best tradeoffs between carrier service and cost for each individual shipment – before the package ships! Ensure that the all-important delivery of your food & beverage products to your customers is done right.



All natural food company Krave, leveraged GrandCanals to optimize its fulfillment operative and through that effort saved 20% in annual freight spend which allowed them to save approximately $240K annually.

Who benefits from analytics-driven fulfillment?


You are the ultimate manager of the business which means you also own the entire customer experience. It’s up to you to delight your customers and to do so as cost-effectively as possible. With unique requirements in the food & beverage industry, you need the right data gathering and analytical capabilities to make sure you can profitably meet customer expectations in this rapidly changing, eCommerce-driven world.

Logistics & Operations

It’s your job to make sure that your food & beverage products are reaching customers at the time and in the way that they are expecting, and to do so at the lowest cost possible. The business asks for more efficiency, but the carriers don’t make it easy for you, with complex, confusing pricing schemes and a welter of different services. Analytics-Driven Fulfillment can cut through the fog and give you clear insights into what is happening in your fulfillment chain and where there is room to improve the customer experience.


You’ve got to make the financial numbers work. That’s quite a challenge for a food & beverage company, when you don’t even have the visibility into fulfillment costs that you need. With Analytics-Driven Fulfillment, you’ll know exactly where money is spent by carrier, by product, and by customer – and you’ll get the insights you need to maintain and predict margins and fulfillment costs.


You only have a few carrier options for fulfillment. But does that mean they have all the power in negotiations? No. With Analytics-Drive Fulfillment you can determine the best negotiating strategy up front, level the playing field, and know, with 100% certainty, that you have the best deal with all of your carriers.



UPS, FedEx and other shipper’s rates increase every year. At the same time markets are increasingly competitive. In this whitepaper, learn how to remain competitive in this ever-changing landscape to obtain the best shipping rates possible.

Metrics for the Food & Beverage Industry

How do you manage the growth of online sales?


Food & beverage e-commerce sales by 2018

The food & beverage industry is poised for eCommerce growth. Online sales are expected to reach $12 billion by 2018.


% of compound annual growth rate for online food & beverage sales

Nielsen research expects a 21.1% compound annual growth rate for online food & beverage sales between 2013 and 2018.


% of consumers that would buy online in the future

Nielsen research indicates that 55% of consumers are willing to buy grocery products online in the future.

The Fulfillment Intelligence Cloud

The Fulfillment Intelligence Cloud provides all the capabilities you need to practice Analytics-Driven Fulfillment. Find out how you can join the market leaders who are using the Fulfillment Intelligence Cloud to get lean, stay lean, and master the eCommerce transformation.