In order to be able to fulfill with confidence and delight their customers, Hollar needed to get lean and stay lean. That means they had to first optimize fulfillment costs (get lean), then continuously monitor shipping operations to stay on top of both their own growth and the inevitable changes coming from the market and the carriers (stay lean).
To get lean, they used the Fulfillment Intelligence Cloud’s TurboRFP feature to take control of their carrier negotiations. In contrast to the usual lengthy, painful, ad-hoc process of pulling together an RFP, the TurboRFP process used detailed, actual shipping data to quickly generate a data-driven RFP for all of Hollar’s carriers. To stay lean, Hollar uses the continuous monitoring capabilities of the Fulfillment Intelligence Cloud to ensure that the benefits arising from the RFP process are actually achieved, and to identify opportunities for further improvement in customer satisfaction and cost savings going forward.
As Jang Lee, Hollar’s Chief Financial Officer noted, “Our customer base is growing fast and so are their expectations on delivery. The Fulfillment Intelligence Cloud helps us quickly analyze our fulfillment data to procure the best services that keep our customers happy.”
Using the continuous monitoring provided by the application, Hollar achieved even more savings, almost doubling the initial savings. And because the RFP process was now automated, Hollar is able to easily add additional carriers and painlessly switch between them, increasing its service options for a better customer experience and lowering costs even further. Said Lee, “We are an eCommerce company and pride ourselves on creating amazing customer experiences. Fulfillment is key to delivering on that promise. The Fulfillment Intelligence Cloud provides the insights we need to get our products into our customers’ hands as efficiently as possible.”