Businesses across industries including but not limited to apparel; food & beverage; health, beauty & cosmetics; home goods; and sporting goods are struggling to keep up with rapid changes in eCommerce. The growth of the Internet, and specifically mobile purchasing, has millennials buying and demanding to receive their orders when and where it’s most convenient. In addition, Amazon.com is setting new customer expectations for delivery times, cost, and convenience and carrier prices keep rising putting pressure on already slim margins.
So, how can you profitably meet your customers’ expectations given these market forces?
The answer is Analytics-Driven Fulfillment.
Developing a core competence in analytics-driven fulfillment gives you the technology and business logic you need to master eCommerce, fulfill with confidence, and delight your customers – just like Amazon.com. With purpose-built analytics and modeling, you can ensure that you are providing your customers with the best possible combination of cost and service in every instance. Developing a capability in Analytics-Driven Fulfillment also provides you with the visibility and capacity to continuously improve your fulfillment operations — to constantly find where better is possible and to stay on top of changes in your customers, markets, and competition.
We know, the cost of fulfillment is rising. It’s not just the delivery costs, but also the cost of returns. Amazon.com, which also sells your apparel, has trained your customers to receive orders quickly, conveniently, and cost effectively (and now has more market share in apparel than the biggest traditional retailers). But without the same shopping cart experience, why should they buy it on your website? The reality is they won’t.
But with analytics-driven fulfillment you can turn your data into fulfillment intelligence and power customer experiences that rival Amazon.com and best your competitors. eCommerce company GoPlae did and you can too.
From protein bars and specialty drinks to steaks, the fulfillment requirements for the food & beverage industry are unique. Heavier packages and refrigeration make fulfillment a high percentage of the cost of goods sold (COGs). Delivery has to be fast and fresh. As a result, margins are thin. So, the question becomes, how can you maintain (or improve) margins as fulfillment costs rise?
With analytics-driven fulfillment, food & beverage companies gain immediate visibility into fulfillment metrics and turn data into fulfillment intelligence. The net result is more efficient fulfillment and happier customers. eCommerce company Urban Remedy did and you can too.
The change of seasons means fresh new looks and fresh new orders for your health, beauty, and cosmetics company. That’s a good thing. What’s not a good thing is the rising cost of fulfilling your customers. Amazon.com, whose year-over-year growth rate in health & personal care and beauty was 38%, sells your products and because of an amazing experience – from the shopping cart to delivery and returns — customer will go there first. But your website is different. Why?
With analytics-driven fulfillment you can turn your data into fulfillment intelligence and power customer experiences that rival Amazon.com and best your competitors. eCommerce company Gove Collaborative did and you can too.
Seeing is believing. Visibility and control is the first step to improving your fulfillment chain. Discover the opportunities that move the needle the most by requesting a free analysis using your own fulfillment data.