KRAVE jerky offers consumers a nutritious and premium option when looking for delicious high-protein snacks. Founded in 2009 by Jonathan Sebastiani, who had a passion and desire to develop a sustaining snack to satisfy his hunger, the company is now a leader in premium jerky, the fastestgrowing sub-segment of the estimated $2.5 billion U.S. meat snacks category. Recently acquired by The Hershey Company, KRAVE jerky has catapulted into the category with its reverence for quality, all-natural ingredients and unique flavor approach.

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KRAVE was emerging quickly in the snack food industry and they needed to scale fast due to high demand. Service issues such as stock outs, delays in shipping and delays in fulfillment had KRAVE bursting at the seams. In addition, the company was in reactive mode to the customers screaming the loudest, and their small team was doing their best to operate within their immature supply chain infrastructure. KRAVE’s only fulfillment center, a 3PL located in California, was failing them with receiving, inventory, compliance, and fulfillment time. All of this meant that KRAVE was faced with rapidly increasing freight, logistics and fulfillment costs. With each new order they gained, their margins worsened. In their case, orders were taking 3-5 days to process and 5 days by ground shipping to half of their customer base. They realized they needed to foster new operational changes and reduce transportation costs to stay competitive and ensure the future of their company.

“They realized they needed to foster new operational changes and reduce transportation costs to stay competitive…”

The Solution

KRAVE choose The Fulfillment Intelligence Cloud (FIC) from GrandCanals to analyze their shipping data and identify areas for improvement and cost reduction. With the FIC, KRAVE:

  1. Analyzed their fulfillment data to understand shipping patterns, identify cost drivers and frequently used services, and summarize needs for an RFP to carriers
  2. Visualized the current impact of existing transportation contracts
  3. Modeled “what-if” scenarios to project cost savings and customer service improvements for alternate region origin for shipping as well as changes in service and mode
  4. Managed procurement of small parcel shipping with a formal RFP process

KRAVE also used the Fulfillment Intelligence Cloud to construct an ongoing process to identify and collect improvement opportunities as they are discovered.


Using the Fulfillment Intelligence Cloud from GrandCanals, KRAVE identified the following areas for improvement and renegotiated contracts with UPS, FedEx, and USPS resulting in over $240k in annual freight savings:

  1. ~24% of all shipments were classified as lightweight shipping and thus moved to USPS, a more cost effective and faster delivery option.
  2. Discounts for Canada and Alaska were below industry averages – and these routes were quickly identified as opportunities for contract improvement.
  3. 41% of shipments were charged by dimensional weight vs. actual weight. In some cases, the difference was more than 50lbs.!
  4. Krave obtained a 20% cost reduction by renegotiating its contract with FedEx.
  5. Krave achieved ~$20K per month in freight cost reduction.


Purpose-built to analyze and provide intelligent insights for direct-to-customer fulfillment, the Fulfillment Intelligence Cloud enables companies to fulfill with confidence and delight their customers by providing the insight and analysis required to improve fulfillment chains and meet rising customer expectations on delivery time and convenience.