KRAVE was emerging quickly in the snack food industry and they needed to scale fast due to high demand. Service issues such as stock outs, delays in shipping and delays in fulfillment had KRAVE bursting at the seams. In addition, the company was in reactive mode to the customers screaming the loudest, and their small team was doing their best to operate within their immature supply chain infrastructure. KRAVE’s only fulfillment center, a 3PL located in California, was failing them with receiving, inventory, compliance, and fulfillment time. All of this meant that KRAVE was faced with rapidly increasing freight, logistics and fulfillment costs. With each new order they gained, their margins worsened. In their case, orders were taking 3-5 days to process and 5 days by ground shipping to half of their customer base. They realized they needed to foster new operational changes and reduce transportation costs to stay competitive and ensure the future of their company.