12 Jul Retail Info Systems News
One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don’t just walk out of the store with your purchase, you must wait to have it delivered.
This lag between buying and owning can easily lead to customer dissatisfaction if not handled just right. In many cases, once a shipment leaves a company’s loading dock, it “goes dark” and is only occasionally illuminated by sporadic carrier tracking reports. For companies that provide carrier tracking numbers to their customers, there may be no control over the information presented to those customers – its form, fashion, or frequency.