eCommerce Fulfillment Tag

In the world of eCommerce, that showroom has been replaced by the website. Now the website must draw in customers, enhance the brand and boost sales, and highlight products in a way that creates desire – and urgency – to purchase. ...

The phenomenal growth of eCommerce is the easiest change in the retail environment to measure, but another crucial, but more qualitative, change is the evolution of a new form of customer journey parallel to that of the traditional, brick and mortar retail experience....